Uomo Moderno: Italian Style.
Glitterazzi, Paparazzi, and More: A Fashion Conquest by Way of Milan, 2014
by Alev Gefen
Photos by Inna Race
Bongiorno, mi amici! (Hello, my friends!) Alev here, with Private Paparazzi Productions.
I want to give you the scoop on two nights of extraordinary fashions that celebrate the ecstasy of life in Italy.
We had the pleasure of planting our feet near the “red carpet” both in New York and Philadelphia for the incredible spectacle of edge and elegance.
Our team snagged the opportunity to mingle with some of the trendiest faces in couture, hailing from the always-awesome NYC and the equally tantalizing regions in Italy: Featured on the runway were undertones of Milan, Genoa (the cradle of “jeans”, as we know them today), and Montepulciano—home to an amazing red wine variety, by the way).
In New York, the party spilled from the podiums out onto the sprawling rooftop deck of 300 Studios and Productions; in Philadelphia, the event graced the terrace of the historic Morris House Hotel, a spectacular 18th-century mansion turned charming and sophisticated boutique hotel.
In the midst of the fabulous frenzy, our crew managed to sneak in a few unforgettable moments with the publisher, Francesco. (“Madonna doesn’t have a last name, and I don’t need one!”) We were regaled with the story of his visions coming to fruition.
Francesco wished to help people open their eyes to Italy and gain a richer impression of what it truly represents. His brainchild is Uomo Moderno: The first and only magazine devoted exclusively to Italian fashion, culture, travel, and everything in-between was conceptualized in Puglia (“Pool-ya)”—the heel of the boot that is Italy—and launched in Philadelphia in 2013.
Italians know where chic is at, and Francesco wishes to let us in on the secrets and hacks of living like an Italian (i.e. in a big way, while spending less). New generation- new designers, new perspectives: Such is Francesco’s message to style-seekers. Setting new trends and highlighting young talent is what this brilliant man is about. “No D&G”, he says. The new generation needs to branch out.
And branch out it did, courtesy of the innovative pieces by Nico Didonna: Haute Couture, Men & Women’s; Rumjungle: Casual Street, Men & Women’s; Lvchino: Classic Contemporary, Men’s; Francesca Marotta: Bespoke, Sicily Inspired; and Malph: Avant-garde, Men & Women’s.
A particularly whimsical and sophisticated line was inspired by Happy Days and titled “Malph”, for Fonzie’s sidekick, “Ralph the Mouth/Malph”.
Here is a treat for you football fans: Guess who else rocked the runway? Philadelphia Eagles’ star, Brandon Boykin!
Apart from the fresh, funky collections, what impressed me tremendously was the band. I took the chance to speak with the members of Sunshine Superman, whose artistic paths crossed in 2010. Lead guitarist Lewin (Wales) won the heart of lead singer Valentina (Italy), and the two tied the knot last week. Bassist Gordon (New Jersey) completes the trio. Elizabeth (New York City) added to the magic with her violin. From Beatles to Britney, the songs bore a hint of Mediterranean vibe, which I loved.
Feast your senses on this: Taste- bud-tingling cocktails (one of them coincidentally named “Paparazzi”) were accompanied by deceptively simple-looking, yet complex hors d’oeuvres from Rafele Ristorante.
A gift for each guest included a “golden” pastry box of delicate pastries from A La Minuit Cakes & Catering at 300 Studios and Productions.
The Morris House Hotel boasted chef Luke Palladino’s scrumptious bruschetta with a mouth-watering lobster salad.
Quenching our thirst were amazing Prosecco from northern Italy and cocktails featuring Frank Guerrera’s Punzone vodka from Emilia Romagna, infused with luscious grapes from the region of Abruzzo.
Our craving for style and glamour was definitely satisfied in more ways than one.
That is always the case, wherever we go! New York and Philadelphia…
Both unforgettable nights of style, and I loved every minute What can I say? Bellissimo!
And you shall see it for yourselves.
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